Online Shopping Trends in India
If you are looking for the latest online shopping trends in India, you are in luck. There are several reasons why you should make the move. Earlier, online shopping was only used for products which are unavailable in physical stores or to buy items on sale during festive seasons. But today, e-commerce has made it easier for consumers to purchase almost anything online. According to a recent study by The Economic Times, nearly 5% of Indian consumers use e-commerce to purchase goods, and the number of online shoppers is on the rise.
With a huge purchasing power among the Indian youth, online shopping is expected to grow exponentially in the coming years. Also, with the availability of personal computers, internet facility and low maintenance costs, the number of internet users in India is likely to double in the next few years. As a result, online shopping will become a new trend in India. The advantages of online shopping are clear and overwhelming. It is no longer necessary to go through the hassle of visiting a store in person, as most online shopping sites allow cash on delivery.
As a result of this, brick-and-mortar retailers can leverage ecommerce to target the non-perishables market. According to Mintel research, over five out of ten male consumers in India buy packaged/canned food online. In addition to this, non-drink brands can compliment the beverage shopping behavior of online consumers and encourage them to look at non-perishable food categories. In addition, pop-up recommendations encourage shoppers to explore other categories in their basket.
India is the third-largest e-commerce market in the world, and online shopping has become a popular way to buy products. Almost one third of Indian adults use the Internet. That is an amazing number, and the number is growing by the second. Several factors are attributed to this rapid growth, such as low Internet costs and increasing smartphone ownership. While the online market in India is still a small fraction of the world’s biggest markets, it is experiencing phenomenal growth. It is now home to over 80 online retailers.
E-commerce has been in India for over a decade, but has only recently taken off. The online marketplace in India is heavily dependent on the Internet. Despite the caution many still feel when buying products online, the growth of e-commerce is encouraging. Many venture capital funds are investing hundreds of millions of dollars in Indian e-commerce startups, and the number of buyers is rising. This trend is sure to continue. If you are looking for the latest trends in online shopping, this is the place for you.
In addition to the rise of e-commerce, Indian shoppers are increasingly turning to electronic payment methods. For example, Flipkart plans to launch a quick response code-based payment system for pay-on-delivery shipments in June 2021. This new payment method will make it easier for consumers to pay for their purchases online. In addition to this, retailers are repurposing their closed stores to accommodate the growing demand for same-day delivery.